Applications: 
Investment brochure, online data room.

Timings:
1 day for 6 different logos with finishes options and styles for the brochure.
5 days for a 32pp brochure, with assets such as a bespoke map.
Sole designer on project.

Thought process and inspiration:
Shape of the building (2 blocks with a tower)
History: one tenant is the UK’s largest naval freight insurer, the location
and trends in Shoreditch area.
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Various finishes options including foil blocking, embossing, linen hard cover,
Colourplan hard cover, ribbon marker, slip case.
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An uncluttered layout on a neutral background to make the photography
and chosen identity colour (yellow) stand out. 
Yellow linen hard cover with white foil blocking elements.
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Location spread.
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Details of floor surface and usage, as well as photography from the retail
and office spaces.
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Bespoke map showing location, public transport and other companies
in the area.
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