Applications:
Brochure, website, marketing centre, hoarding.
Timings:
4 days. Sole designer on this route, which was chosen by the client.
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Logo approach & exploration
Thought process and inspiration:
Shape and structure of the building.
The idea of different layers of life in one place (home, work, shop, relax).
Materials glass, wood, metal.
Layering.
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Thought process and inspiration:
Shape and structure of the building.
The idea of different layers of life in one place (home, work, shop, relax).
Materials glass, wood, metal.
Layering.
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Logo approach & exploration
Thought process and inspiration:
Shape and structure of the building.
The idea of different layers of life in one place (home, work, shop, relax).
Materials glass, wood, metal.
Layering.
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Thought process and inspiration:
Shape and structure of the building.
The idea of different layers of life in one place (home, work, shop, relax).
Materials glass, wood, metal.
Layering.
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Mood board
Layers of life concept:
Bradstowe House is a multi-terraced structure, with a great sense of movement – reminiscent
of the many layers of life taking place within by the overlapping traffic of different people,
different professions and different cultures.
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Layers of life concept:
Bradstowe House is a multi-terraced structure, with a great sense of movement – reminiscent
of the many layers of life taking place within by the overlapping traffic of different people,
different professions and different cultures.
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Holding page visual:
A clean layout with emphasis on photography, conveying the idea of space, comfort
and modern settings. Layered shapes of colour bring a graphic touch and reinforce
the idea of the different layers of life.
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A clean layout with emphasis on photography, conveying the idea of space, comfort
and modern settings. Layered shapes of colour bring a graphic touch and reinforce
the idea of the different layers of life.
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Brochure visual:
Again emphasis on photography, showing high-end finishes (a photoshoot
will be organised once the show flat will be finished).
People shots will be included to sell a unique way of life.
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Again emphasis on photography, showing high-end finishes (a photoshoot
will be organised once the show flat will be finished).
People shots will be included to sell a unique way of life.
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Hoarding visuals:
First option mirrors the holding page and brochure visuals.
Second option introduces the use of the logo shape.
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First option mirrors the holding page and brochure visuals.
Second option introduces the use of the logo shape.
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