Thought process and inspiration:
Colour: Food – fruit, vegetables, nuts, beans
Typeface: modern rounded sans-serif, with personality and quirky glyphs
(short ascenders and descenders, memorable 'i')
Typeface: modern rounded sans-serif, with personality and quirky glyphs
(short ascenders and descenders, memorable 'i')
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![](https://cdn.myportfolio.com/1c6932cfb3522772f524d5273206c0bc/854eba7d-bffd-4282-b839-8d3b8b9a52c4_rw_1920.png?h=a2769ad2cf6d38aba28c9c4cb3327b81)
Colour palette route 2, option 1 & typeface.
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![](https://cdn.myportfolio.com/1c6932cfb3522772f524d5273206c0bc/9dcc3bbd-2ee5-4191-9968-012ea29092e4_rw_1920.png?h=905a5e459e7aa6aa7ce99616ef64c358)
Detailed colour palette, route 2, option 1.
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![](https://cdn.myportfolio.com/1c6932cfb3522772f524d5273206c0bc/62d9d92d-2878-463a-aa36-225a60a1825e_rw_1920.png?h=c476378cb822ac431a163f76ec3046d9)
Example of adcepts.
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![](https://cdn.myportfolio.com/1c6932cfb3522772f524d5273206c0bc/d83dc0bb-5dba-4c37-8c3a-e3ec973f0952_rw_1920.png?h=2a2ec35f31bc0a97e100e2742fbc87b2)
Colour palette route 2, option 2 & typeface.
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![](https://cdn.myportfolio.com/1c6932cfb3522772f524d5273206c0bc/ff6e0dc4-3083-49b5-a421-71844cafb91b_rw_1920.png?h=dd3a5a6149fa6ff29f3f4ea093b7c592)
Example of adcepts.
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