Create complementary colour palettes for one of the routes suggested for the rebrand.
Warm colours for lifestyle, cool colours for medical as the brand architecture is colour-coded.
Sans-serif typeface search.
Client: Coeliac UK
Agency: GOOD Agency
Thought process and inspiration:
Colour: Food – fruit, vegetables, nuts, beans Typeface: modern rounded sans-serif, with personality and quirky glyphs (short ascenders and descenders, memorable 'i')