Coeliac UK

Create complementary colour palettes for one of the routes suggested for the rebrand. Warm colours for lifestyle, cool colours for medical as the brand architecture is colour-coded. Sans-serif typeface search. Client: Coeliac UK Agency: GOOD Agency

Thought process and inspiration:

Colour: Food – fruit, vegetables, nuts, beans
Typeface: modern rounded sans-serif, with personality and quirky glyphs
(short ascenders and descenders, memorable 'i')

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Colour palette route 2, option 1 & typeface.
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Detailed colour palette, route 2, option 1.
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Example of adcepts.
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Colour palette route 2, option 2 & typeface.
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Example of adcepts.
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