With events cancelled in 2020, the hospice had to reconsider how to run its Light up a Life campaign and make it just as special and engaging for their supporters. The event went online and supporters could request a Home Pack and dedicate a star on the virtual Christmas Tree.
Fundraising pack consisting of a C5 envelope, a personalised A4 letter, an A5 case study booklet, an A5 involvement device booklet and a C6 reply envelope.
DM pack elements C5 reverse window envelope. ––––––
DM pack elements Letter from the voice of the appeal and ID (cut out star decoration). ––––––
DM pack elements Case study and response device. ––––––